How to Develop a Recession Proof Marketing Plan for Salon Business

Unlike a bakery business and a laundry business, salons are more vulnerable to recession. Salon businesses, face the direct impact of economic behavior prevailing in the country.

But, being more vulnerable to recessions doesn't mean you should not get into the industry. Rather it means to have a recession proof marketing plan that is part of your beauty or hair salon business plan.

See, when the economy is riding high, people are willing and able to buy more or your services and they don't care if they are bit expensive;  so offering and highlighting services like luxury spa services like detailed hair treatments, relaxing massages etc during these times can work like a charm.

On the other hand, special discount packages during low times can work great. One way to create a great marketing plan for your salon is to research your target market's economic base carefully.

Knowing the income slabs, you can easily design all in one services plan that caters the need of each slab. This way just in case the economy fluctuates, the high end customers have the option to find an alternate on budget.

11 Ideas to Grow Your Small Business Startup

The biggest challenge for any startup is to survive and those who successfully make it happen comes another big challenge, i.e. growth.

If you have survived startup and built successful business; the only thing covering your mind at this stage is how to grow small business faster. Looking for business growth is a requirement and growing it faster is your ultimate goal.

There are numerous possibilities to grow your business, some a faster ways and some are comparatively slow and steady. I am going to list a few I know well about.

1. Opening another location: Aiza discusses, Opening Another Location: Is It the Right Way of Business Expansion?
2. Franchising: Sundus has word on it, Franchising; Is that the Right Way for My Business Growth?
3. License your product. This can be an effective, low-cost growth medium, particularly if you have a service product or branded product.  Unlike complete franchise rights, you can license individual products whereby you can receive upfront money and royalties from the continued sales or use of your software.
4. Affiliate Program: It's very popular in online sales of services and non-tangible or digital goods. You have to pay to the affiliate only when he makes sale.
5. Strategic Partnerships: Sarah outlines details as Strategic Partnership: A Virtually No Cost Startup Growth Option.
6. Diversifying: Bianca explains how Diversifying Your Business Can Let it Grow Faster.
7. Targeting other markets: If your consumer market ranges from teenagers to college students, think about where these people spend most of their time and take your business there. By offering special discounts you can grab a share of other markets too.
8. Winning a government contract: Well, it's not that easy, but if your business can serve a government department in anyway, that's a big plus.
9. Mergers and Acquisitions: Sam details some Success Factors for Business Growth Through Mergers & Acquisitions.
10. Global Expansion: Starting export can be really beneficial, if you think you can remain cost effective in production and transportation.
11. Expanding Over the Internet:  Probably cheapest and the fastest way to reach customers in any corner of the world, however, you need highly professional online marketing experts for this option.

The above list is just my brainstorming; you can come up with more ideas by simply twealqc4