Unlike a bakery business and a laundry business, salons are more vulnerable to recession. Salon businesses, face the direct impact of economic behavior prevailing in the country.
But, being more vulnerable to recessions doesn't mean you should not get into the industry. Rather it means to have a recession proof marketing plan that is part of your beauty or hair salon business plan.
See, when the economy is riding high, people are willing and able to buy more or your services and they don't care if they are bit expensive; so offering and highlighting services like luxury spa services like detailed hair treatments, relaxing massages etc during these times can work like a charm.
On the other hand, special discount packages during low times can work great. One way to create a great marketing plan for your salon is to research your target market's economic base carefully.
Knowing the income slabs, you can easily design all in one services plan that caters the need of each slab. This way just in case the economy fluctuates, the high end customers have the option to find an alternate on budget.
But, being more vulnerable to recessions doesn't mean you should not get into the industry. Rather it means to have a recession proof marketing plan that is part of your beauty or hair salon business plan.
See, when the economy is riding high, people are willing and able to buy more or your services and they don't care if they are bit expensive; so offering and highlighting services like luxury spa services like detailed hair treatments, relaxing massages etc during these times can work like a charm.
On the other hand, special discount packages during low times can work great. One way to create a great marketing plan for your salon is to research your target market's economic base carefully.
Knowing the income slabs, you can easily design all in one services plan that caters the need of each slab. This way just in case the economy fluctuates, the high end customers have the option to find an alternate on budget.
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