Landing Page Optimization Fundamentals

Knowing the basics of landing page optimization can turn you terrible landing page into a lead generation machine.

I'll be kind of to the point here, so if you are looking for the details about each fundamental, do check the landing page optimization best practices by StartupGuys.

I hope, you can get some instant ideas with my quick list, so do not hesitate to apply them vigorously as you get started. Try these first and then enhance your pages by digging into the areas discussed in the link i mentioned.
Here it goes:

• Send people to a relevant and targeted page only. (use PPC and other promotion wisely).
• Provide a consistent experience; keep relevant content on the page.
• Don't bore them; add some spice to engage them.
• Make the headline clear, easily noticeable, and in a relevant position on the page.
• If you have multiple user types, create a landing page for each segment and drive traffic via separate sources. 
• Remember that ad campaign that had a single button proclaiming “Don’t click me”? Nobody could resist that. 
• Remove the unnecessary items from the navigation.
• Keep reading to a minimum.
• Experiment with different media types; videos, presentations and more.
• Enable sharing on viral landing pages.
• If you are asking your visitors for personal data (name, email etc) on your landing page, duly thank them when they provide that.

So, got your idea? Apply it now!